Business / Marketing Education

The Business/Marketing Education Course of Study is designed for students with career interests in business and marketing. The curriculum provides flexibility regarding course selection as students pursue their individual career objectives. Careful attention has been given to ensure academic rigor, to develop technological skills, and to encourage social responsibility necessary for participation in the global economy. The curriculum is structured to mirror the diversity within the business and marketing industry and to provide instruction in the required principles, concepts, attitudes, and skills for advanced study or employment.

The objective of Alabama Business/Marketing Education is to provide students with the knowledge and skills necessary for economic success in the twenty-first century. This dynamic and challenging program prepares students for the accelerated changes taking place in the competitive business world.

As students gain knowledge and professional experiences, they develop skills essential for success and build a strong foundation that enables them to become productive workers and citizens.